Every year for the past 13 years, GP Bullhound has been drawing up the technology trends that will mark the coming year.
2020 will notably see the advent of 5G, Edge Computing and Apple’s supremacy in the world of telephony.
For the 13th consecutive year, GP Bullhound – an international investment and advisory bank in the technology sector – has just unveiled its report on the ten trends and innovations that will shape the technology industry in 2020.
The new report, entitled “Technology Predictions 2020”, reveals that AI will be at the centre of marketers’ conversations.
1 – AI at the heart of marketing
Its use in critical areas such as hyper-customization, branding and B2B sales experience is planned for 2020.
By adopting it, marketers will be able to implement new user acquisition models while facilitating user retention through more personalized engagement through Predictive Lead Scoring, sophisticated awareness campaigns and investment in dynamic content.
2 – The Battle of 5G
GP Bullhound also predicts the battle that will rage in the 5G world. 5G will be the most important technological breakthrough in 2020 and will revolutionize the world of mobility.
The race to be the first deployed and 100% operational network is already underway among the giants of the telecom industry.
Traditional players such as Qualcomm, Samsung and Huawei will be neck and neck to establish their leadership in this sector.
3 – The advent of data-lakes
Also, significant changes will be expected within traditional models of data use, storage and analysis. Thus we will see the disappearance of relational databases in favour of “data lakes.”
With 80% of current data unstructured, relational databases are no longer suitable as the optimal storage method.
In the age of Big Data and IoT, data lakes fulfil many extremely important functions, positioning them as the new storage solutions for companies.
4 – The proliferation of Edge Computing
Next comes the increase of Edge Computing vendors.
In the future, Edge Computing will offer a third option to traditional private and public cloud structures through a combination of centralized and decentralized data processing.
In 2020, the number of start-ups and SMEs providing this type of service (computing, network, infrastructure, cybersecurity, etc.) is expected to increase.
These players will seek to provide a viable alternative to traditional cloud solutions while challenging the established players: Amazon Web Services, Microsoft Azure and IBM Cloud.
5 – Apple maintains its lead
Apple is going to make the competition shudder. With its A13 Bionic chip, the company is already defining the features of the next generation of smartphones.
The latter, which is easily outperforming its competitors, will establish the brand’s supremacy in the apple thanks to the use and broad capabilities of the learning machine directly integrated into the OS.
6 – A premium competitor for Netflix
A single platform will no longer dominate the world of streaming and 2020 will bring changes mainly in the way viewers watch their films and series.
Who from Hulu, HBO Max, Amazon Prime, Disney+ or Peacock and Apple TV+ will win the game?
7 – Video games will reach a wider audience thanks to streaming.
The subscription model for video games will gain popularity in 2020.
According to Electronic Arts, subscribers play 2.5 times more, spend 3.5 times more time in front of their screen and spend three times more money than non-subscribers.
New platforms such as Stadia (Google) or xCloud (Microsoft) will be among the biggest players next year.
8 – Technology will enable the rapid adoption of CSR.
The adoption of software, using AI and data, to automate processes related to CSR will allow all parties involved in a company to manage their projects from a centralized dashboard in real-time.
This will provide tangible value to the organization as a whole, but also a significant competitive advantage.
9 – The SaaS market impacted by AI
Today, 25% of companies worldwide using AI claim to have a 50% dissatisfaction rate.
Lack of necessary expertise and misaligned expectations were cited as the main reasons for failure. A failure that can end up being costly, time-consuming and detrimental to long-term competitiveness.
In 2020, organizations will choose vertical AI SaaS solutions to address specific business challenges rather than attempting to deploy horizontal AI dedicated to IT tools.
10 – Anything can be offered “as-a-service.”
In 2020, commercial enterprises will continue to change their product and service offerings to pure “as-a-Service” models.
HP recently announced its plan to transition to such a model.
The company is now offering all of its customers these solutions through subscription or “pay-per-use” models to provide them with better opportunities, more flexibility and better control.