As a beginner in the world of projects and startups, seeking the first and new customers will be one of the most difficult things facing you in your emerging project, because this period is characterized by an all-new experience, and you always need to experiment and test options to discover the ones that are compatible with the project goals and the quality of the product or service.
All the strategies below aim to reach the customer category and to obtain the first customers:
Free webinars are one of the most critical ways that entrepreneurs can display their ideas and show their expertise on a specific subject, and provide valuable information to target market customers. In return, project owners will collect information from those present who have their opinions and the nature of their needs.
At this stage and this goal, the webinars should be viewed as communication and marketing channels for customers and not a source of revenue, so it is spent on them by posting ads on social media from the marketing budget, several methods help in reducing the cost, including holding these webinars in Free sites such as the free conference call site which hosts 1000 attendees at the same time, you can, of course, choose paid hosting websites according to the goal and the features that are appropriate for the project.
Examples of hosts: WebinarJam, WebEx, Zoom, GoToWebinar, WebinarsOnAir, StealSeminar, AnyMeeting, Adobe Connect.
Hosting seminars is one of the most powerful tools that helps to reach customers and through it, the brand and services can be presented in the image that the project owner prefers, so it must be prepared and managed in the correct way, then the appropriate timing of presentation and marketing of the seminar must be established through other project marketing channels to attract the largest possible audience. In addition to registering the symposium and using it later each period and publishing it on social and professional media
It is a marketing tool that targets potential customers by registering and entering their mail information on the site in exchange for a specific content file related to the project and a focus of attention of the customers. It is always advised that all startups do this due to their direct consequences on obtaining the first customers for the project.
Most startups use this method to obtain new customers by using multiple and different values for the project to diversify customer information and reach as much of them as possible, and one of the ways in which the content is diversified is to use tests through the Lead Quizzes website, for example, their services allow users from business owners to create a test Commensurate with the values and services that the company aspires to, in order to assist potential customers in reaching the site and test their information about a specific knowledge of her relationship test.
The test can be fun or a source of information, and it can be both at the same time, but in any case, some information about how to prepare the tests to be more effective should be known through Quiz Maker.
3.Communicate with the target group directly through social media
Although direct individual communication with the target group is the least likely to obtain customers in general, but it is one of the most important ways to reach the first customers in particular and establish the brand in their minds in a faster and better way than the official methods, in this way will deal and communicate with customers as one of them It is not in the official capacity of the emerging project to allow them to get to know the similar human side of the project.
It is possible to integrate with customers in several places within the various social and professional networking sites such as Facebook groups, LinkedIn groups, Google Plus communities, groups and accounts specialized in a specific field, and anywhere the primary target customer can be located.
How should communication take place:
Interacting with them as a person and not in an official capacity aimed at increasing sales.
Please get to know them more by following their interests and needs.
Talk to them comfortably about the project and whether they are interested in them and listen carefully.
Talking to them to seek their needs, they are always looking for solutions to their problems.
Request to register on the site and enter their data to communicate later in case they are interested.
You can feel them close to you by giving them a unique and exclusive discount on services or products.
It is a fast and effective strategy based on encouraging the target group to use a specific product, the most critical goal for companies in this type of marketing is to reach the stage in which the target group is shopping itself, i.e. the customer markets to his friends and those around him, and this is achieved through massive marketing campaigns on communication sites Social, location and locations of the target group.
Therefore, one of the essential points that helps in achieving this societal spread is to send a message stemming from a need present in the market with a full explanation of the benefits that the customer will receive and why he would like to use the product or service.
Many tools help achieve the goals of this strategy viral marketing tool.
5.Offer exclusive coupons and discounts for products or services
Coupons are one of the most effective ways in marketing, they lead the customer not only to register his information and mail on the site but to communicate the feeling of the necessity of buying, and there are many ways through which such offers and coupons are put forth, but you must experiment in several ways to know the most effective.
As part of the experience, you must know basic things about what draws the customer more; for example, a $ 10 reduction is more effective compared to a 10% discount if the product is less than $ 100. E-commerce sites use the higher part of the website or application to announce coupons and discounts for the customer to obtain directly.
It is always more realistic and practical to do separate tests and monitor the results and analyze them to see what is appropriate for the nature of the target group that varies according to the service or product.
6.Upgrading the content through customer attraction systems
Updating the content is for the material to be published, whether it is an article or others, on the site and displayed as a PDF, or to provide a reward that is directly related to this content so that the exchange takes place by obtaining the information and the customer’s mail-in exchange for the content. This method is another aspect of Lead Magnets.
Here are several examples of content that can be used in this way “30 ideas for upgrading content versus email list growth”.
For the previous application, there are some methods that facilitate this process and reduce the cost significantly, including the use of Google drive to download the developed content, so that the customer directly links to download the file after entering his information on the site.
Another useful resource on this topic is backlinko.com’s blog, which helps information gain a broader understanding of selling concepts by upgrading content.
7.Use live broadcasts on Facebook and Instagram
The indirect methods of marketing usually achieve higher results and reach than direct, but they require focusing on some details that increase the opportunity of reaching customers, from these methods direct broadcast on Facebook and Instagram, which is considered the first attraction for customers because customers usually prefer watching videos over reading posts and viewing photos, And the effectiveness of the live broadcast increases because there is a real person talking directly to them.
The main benefit of direct broadcasting to Facebook and Instagram is to send a notice to the followers of the existence of video, which greatly facilitates the process of publishing, in addition to the publication of postings and alerts with hashtags on the subject of the direct broadcast days before its presentation, groups can also be used on Facebook and broadcast through it.
Here are some content ideas for live broadcasts and customer videos:
The systematic video that answers the question “How.”
News or announcements about the company.
Things I learned through work or situations I went through.
The most important of all is that the broadcast provider has one minute to the fullest extent to attract the audience to keep listening, it must be exploited, and here are the most important differences between the direct broadcast on Facebook and Instagram and how it is done in each of them.
8.Create a test version of the products and services provided.
Pilot versions are one of the most significant ways to attract new and first customers, which will help you to reach the target group and bring them closer to the stage of the purchase by reducing the barriers set by the customer before buying, and whenever the steps to reach the service or product are reduced, the customer’s arrival is faster and an incentive to enter the site, for example.
Behaviorally and based on behavioural marketing analysis, each additional step the customer takes inside the site makes him more comfortable and reassuring every time he decides to repeat the experience or purchase again, and the more the site reduces entry and purchase barriers, the higher the customer’s presence and decision to purchase has faster.
On the other hand, some obstacles to the project, such as the requirement to enter bank card information to obtain the trial version, will reduce the customer’s responsibility to attracting him to join the site, so the customer always searches for the less demanding and easier to use websites.
9.Creating Gated Content on the Site
Restricted content is one of the Lead Magnit applications, through which valuable content such as e-books is available on the site provided the customer’s complete information is recorded to save it with the site data, and the required data varies according to the goals of the site owners, but it is centred around the email, name and position information, and information Basic communication, sometimes the name and type of company you work in as required by HubSpot.
If there is more than one restricted content within site, it is preferable to have an entrance portal with the user name and password for the customer so that the user does not have to enter his data every time he comes the site, and it is also important not to restrict the content with a lower value if there is simply content that is not the importance and effort of preparation will keep customers away from you and not attract them, so you must be moderate in choosing the content and the amount of content restricted on the site.
In general, customers do not like difficult methods of accessing content, such as filling in information before accessing it. Therefore, when restricting content, it is necessary to test the appropriate and high value of it only so that customers do not alienate themselves from the site and services.
10.Convert old site visitors to potential customers and sales through remarketing campaigns
Remarketing campaigns are considered one of the most important ways to reach potential customers, reconnect with old customers, remind them of the site and project, and take advantage of the simple desire to buy or see that they previously had and revive them.
Through these campaigns, the owner of the project can reach these customers, but it must be noted that reaching them is not the end, but instead giving them clear motivational reasons to go back to the site and fill out their data, but to buy the service or product, and this could be by offering a purchase voucher or an exclusive discount for them or a book Electronic, Google and Facebook help with customer re-targeting campaigns so that they can be used with Google Analytics and pixel tracking code.
These campaigns can also target customers who asked for prices. Still, the purchase did not take place, or who filled in the shopping cart on the site and did not complete the purchase, they can be targeted by sending them a discount coupon to motivate them to buy and end their hesitation.
It is essential to know that remarketing campaigns have a direct relationship to customer behaviour, so you must understand behavioural marketing analysis before embarking on it.
Ten tools were previously mentioned that can get you first customers for the project, so now you only have to experiment to see which of the results of these tools fit with the nature of your business and its goals, the more you try different methods, the higher the conversion rate and certainly one of the goals of each Entrepreneur.
Perhaps many of these strategies have been tried, and some of them have not succeeded or succeeded, but remember that you are targeting qualified customers whose characteristics match the services and products of your startup project, so the idea of trying and seeking to reach them will be fruitful. Then you move to the next stage, which is to maintain customers.