With the Internet growing significantly, any entrepreneur needs to know the developments that matter to his work and what competitors are doing. Many different factors must be taken into account when spying on your competitors. And spy on them:
Google Alerts:
A very simple and easy to use a free tool that sends reports directly to your inbox, in case you want to know every time your competitor is mentioned online, whether it is a link or just a name, this tool will help you in obtaining this report, where you can monitor Keywords as well.
Marketing Grader
A free tool from HubSpot that gives an overall score on your competitors based on their activity on social media, the success of their posts, SEO, generating visitors or “creating leads”. It’s fun to know if your competitors’ results fluctuate, and you can see if your result does.
Competitive Research and Keyword Research Gadget
A great free tool that you can place directly on your site and then get information about your competitors in one place. It is more than just a tool; it is a small button that you can use to find information with another competitive analysis tool.
Google Keyword Planner Keyword Planner:
Previously called the Google Keyword Tool, this tool appears to contain everything, although it does not focus specifically on competitor analysis (it is more focused on your website), finding competitor data is one of the advantages This tool. Since it is from Google, it is considered one of the best features.
Instapaper: a tool used to organize
A simple, free tool that allows you to save web pages for later reading on a computer or mobile phone. Once you sign up for an account (it only takes a few minutes), you can add a bookmark to the bookmarks bar to keep things easy. And when it comes to spying on your competition, this tool will help you in that.
SEMRush Keyword Tool:
A tool specialized in competitors’ data; you can visit the main page and write the competitor’s website (completely free of charge) and immediately obtain information about organic keywords, rankings, keywords, and traffic. The unique part here: All this information is provided to you in the form of graphs.
As we mentioned earlier, this tool is free and enables you to obtain a large amount of information directly through the search bar on the main page (try it for yourself, and you will see in less than three seconds).
In case you want some detailed data, the tool becomes paid, and the cost ranges from $ 99.95 to $ 399.95 per month.
SpyFu A tool to monitor keywords and ads:
An easy-to-use tool that lets you know the keywords targeted by competitors, whether in regular search or AdWords, you can write the competitor’s name and get a full list of keywords.
This tool is not free, and its cost varies depending on the plan:
$ 39 a month – Basic plan
$ 78 a month – Professional plan
$ 299 per month – Agency plan
