Coveria: Inside Antoin Commane’s ‘New Breed’ Advertising Agency
“New breed businesses don’t require VC funding or investors and giving away equity, we scale our clients at profit” explains Antoin Commane, founder and owner of Coveria, “We believe in the power of targeting and re-targeting. We’ve got it down to an exact science.”
This is just one of the many ways Commane explains the unique business-scaling strategy of Coveria – an advertising agency that claims to be able to scale businesses to seven, even eight figures, through the power of clever online advertising.
Coveria is the product of Commane’s long-standing interest in marketing and entrepreneurship, and is just one of his many successful ventures – Commane runs Coveria between tending to his successful events society and culture magazine of the same name, Don’t Die Wondering. His passion for marketing and helping to grow businesses comes across prominently in the free webinar offered to potential clients on the official Coveria website.
At first, the potential results put forward by Commane seem a little far-fetched – Commane boldly presents the possibility of earning anywhere up to one million dollars a month with Coveria – but as you take note of the workings behind the agency, it’s clear that these aren’t purely hypothetical figures, and that Coveria has experienced its fair share of genuine success stories with its impressive roster of client case studies, and having even been featured in a number of national and international news publications.
Not to mention Yahoo Finance naming Antoin Commmane a Top 10 Most Admired Entrepreneur Of The Year alongside Grant Cardone and other notable business leaders.
“My team is very highly trained,” Commane says, “I could cringe at the amount of time and effort I’ve spent on training my team, but they are a client’s first point of contact, and they are the best of the best. They are basically just me.”
Coveria doesn’t take any chances as far as clients are concerned. It appears that not everyone can access Coveria’s services and that Commane himself must believe in the product and it’s potential to turn a profit. He explains that Coveria is not magic – there must be a good product behind any successful marketing campaign. This appears to be just one of the factors that set Coveria apart from its competitors. There is, no doubt, advertising agencies everywhere – however, Commane doesn’t appear to be put off by this.
“Most agencies suck,” he laughs, “They just don’t put the time in. The difference is that we know it’s an art… it’s a craft.”
Commane goes into a surprising amount of detail when explaining Coveria, and the model behind it, especially considering that the webinar itself is free to anyone who would like to watch it. It’s apparent that what makes Coveria successful isn’t just it’s business model, but the care and attention of the team involved, and the willingness of the business owners and clients to learn from these techniques.
Coveria’s model in increasing sales and scaling businesses is grounded in not just advertising itself, but the clever targeting and retargeting of ads, and categorizing their demographics by a number of different factors, such as gender, age, income and the specific customer’s willingness to invest in the products being offered by the business.
Commane explains that many businesses make the mistake of not following up on customers who came close to making a purchase, but gave up or were distracted from completing the sale for reasons beyond their control – he believes that, year on year, these ‘near misses’ are costing businesses thousands of pounds, and that for every customer who does complete a purchase with a business, there could be anywhere from three to ten potential customers who didn’t.
These businesses, assuming the quality of the product being offered is worth the investment by customers, are the ones which will benefit highly from Coveria’s help in keeping the business ‘in front of potential customers’. Commane explains, “it may take some customers from seven to fifteen ‘touchpoints’ to buy.”
‘Touchpoints’, in this context, are the targeted advertisements placed by Coveria, to appeal directly to these ‘near miss’ potential customers, and keep gently reminding them to revisit their ‘almost’ purchase. This, according to Commane himself, is all about helping businesses achieve a ‘God-like’ omnipresence across the internet.
“You need to own the Internet,” he says, “Achieving this omnipresence comes down to being active everywhere. It’s simple – bury the competition. If you can always be the one in front of the customer, then you will win those sales. Full stop.”
Omnipresence, he says, is achieved by placing the right ads, in the right places, and for the right people. Coveria works prominently with Facebook and Google Ads, as the potential to advertise on these ‘key player’ websites, and the websites under the Facebook and Google umbrellas are the difference between maximizing your sales turnover and customer base or being forgotten by potential customers completely. The company believes that advertising effectively with Facebook and Google alone will not just increase your reach, but will raise the public perception of your brand as a whole.
“If you can appear often on Google, Facebook, and their affiliated sites, you can cover a lot of ground on the internet,” he says, “And appearing on these sites, mastering them, will give your business a lot of credibility.”
Commane says he has received word before of the power of advertisements ‘following’ their potential customers around the internet.
“I’ve had people tell me that they’ve seen my ads everywhere. They’re on Facebook, Instagram, booking holidays, on a banner within the alarm app they use – they’ll say ‘your ad is always the last thing I see at night before I go to bed’. That’s the idea, remaining visible and always being in front of the customer.”
When it comes down to it, what seems to keep Coveria ahead of the competition is not just their innovative concepts for business scaling, excellent training, and clever targeting – though these are all, very clearly, crucial to Coveria’s success – but also that they care about their clients and the success of their clients’ business ventures.